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Sarah Jenkins
Marketing Director
Later Pricing - Plans, Features & Cost Breakdown (2026)
Feb 09, 2026
8 min read
Updated: Feb 09, 2026
Later is a widely recognized visual-first social media management platform that helps creators, brands, and agencies plan content, schedule posts, and track performance across multiple channels like Instagram, TikTok, and Pinterest. While it includes AI content generation and Link in Bio tools, many users look for a Later pricing breakdown to understand the true cost.
But is Later really worth the investment in 2026 - or is there a more affordable alternative?
Today, we'll break down the full Later pricing structure, hidden costs, and plan limits so you can decide if it matches your budget. For the official source, visit the Later pricing page for current rates.
Later Pricing at a Glance (2026)
| Plan | Price | Social Sets |
|---|---|---|
| Starter | $19/month | 1 social set |
| Growth | $39/month | 3 social sets |
| Advanced | $99/month | 6 social sets |
Note: A Social Set in Later typically includes one profile for each platform (Instagram, Facebook, Twitter, Pinterest, TikTok, LinkedIn). Prices are subject to change.
1. Standard Plan (Starter)
The Starter plan costs $19.00 USD/month, billed monthly.
What's included:
- 1 Social Set (8 profiles total) (1 of each supported platform in the set)
- 1 user
Features:
- Schedule up to 30 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (up to 3 months)
- Link in Bio
- Basic customer support
Important: Extra add-ons are generally **not** available on the Starter plan. You cannot purchase extra Social Sets or user seats without upgrading to a higher tier.
Best for: Solo creators and freelancers who manage a single brand and need a basic Instagram scheduler with limited AI credits.
2. Advanced Plan (Growth)
The Growth plan typically costs $39.00 USD/month, billed monthly.
What's included:
- 3 Social Sets (24 profiles total)
- 3 users
Features:
- Schedule up to 150 posts per profile
- More AI credits (sometimes unlimited or higher cap)
- Analytics history up to 1 year
- Team collaboration features
- Add extra Social Sets ($15/mo each)
Best for: Growing agencies and social media managers who handle multiple clients and need team access.
3. Enterprise Plan (Advanced/Scale)
The Advanced plan costs $99.00 USD/month, designed for larger teams.
What's included:
- 6 Social Sets
- 6 users
Features:
- Unlimited posts
- Full Analytics history
- Live Chat Support
- Advanced collaborative workflows
- Add extra users ($5/mo each)
Best for: Large agencies and enterprise teams needing robust support and unlimited publishing.
Is Later Pricing Worth It?
Later is an excellent choice for visual-heavy brands, but its pricing tiers can become expensive quickly—especially if you need to add more social sets or team members. The "add-on" model often leads to a higher monthly bill than expected.
If you're looking for a tool that offers unlimited scheduling and robust AI features without the steep price tag, it might be time to compare your options.
Pros and Cons of Later
Pros of Later
- Visual content calendar that is easy to navigate
- Strong Link in Bio tool (Linkin.bio)
- Aesthetic-focused planning features
- Robust media library and organization
Cons of Later
- ×Add-on costs can quickly increase for social sets
- ×Post and analytics limits on tiered plans
- ×More expensive than newer AI scheduling tools
- ×Limited advanced automation in lower tiers
Later Alternative
Need a cost-effective Later alternative that doesn't limit your growth? PostZio offers a simpler, more affordable way to schedule posts, manage multiple brands, and generate AI captions—without the complex "social set" math.
Join thousands of creators switching to PostZio for a smarter social media workflow.
FAQ on Later Pricing
Is Later free?
Yes, Later offers a 'Free Forever' plan, but it is quite limited. It allows for 1 Social Set and 10 posts per profile per month. Key features like AI captions, hashtag suggestions, and analytics are reserved for paid plans.
Does Later offer a free trial?
Yes, Later typically offers a 14-day free trial on its paid plans, allowing you to test out features like scheduling, analytics, and AI tools before committing to a subscription.
Is Later good?
Later is a strong tool for visual content planning, especially for Instagram. However, many users find the "social set" pricing model expensive as they scale. If you manage multiple brands, alternatives like PostZio can offer better value.
What is Later used for?
Later is used for scheduling social media posts, visually planning Instagram grids, and analyzing performance. It supports platforms like Instagram, Facebook, Pinterest, TikTok, LinkedIn, and Twitter.
Later Social Media Scheduling Pricing Plans
Each paid plan typically includes features such as: