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Sarah Jenkins
Marketing Director
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How to Calculate Instagram Engagement Rate
Engagement rate is one of the most important metrics for influencers and brands. It measures the level of interaction your content receives from your audience relative to your follower count.
The Formula
The standard formula used by most marketers is:
((Likes + Comments) / Followers) × 100 = Engagement Rate %
What is a Good Engagement Rate?
- 1% - 3%: Average. This is common for most accounts.
- 3.5% - 6%: High. Indicates a very healthy and active audience.
- Above 6%: Very High. Often seen in viral micro-influencers.
Why It Matters
Brands look at engagement rate, not just followers, when deciding who to sponsor. A smaller account with 5% engagement is often more valuable than a huge account with 0.5% engagement.
Frequently Asked Questions
Common questions about our Instagram Engagement Rate Calculator.