Free UTM Builder

Why Use a UTM Builder?

UTM (Urchin Tracking Module) codes are snippets of text added to the end of a URL to tell Google Analytics (and other tools) where your traffic is coming from. Without them, all traffic might just show up as "Direct" or "Referral".

Key UTM Parameters Explained

• utm_source: The referrer (e.g. google, newsletter).
• utm_medium: Marketing medium (e.g. cpc, banner, email).
• utm_campaign: Product, promo code, or slogan (e.g. spring_sale).

Best Practices

Always use lowercase letters for your tags to avoid data fragmentation in your analytics reports (e.g., "Email" and "email" are seen as different traffic sources).