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Sprout Social Pricing - Plans, Features & Cost Breakdown (2026)
Feb 2026
6 min read
Updated: Feb 2026
Sprout Social is a popular social media management tool. Many users look for a Sprout Social pricing breakdown to understand the true cost.
Is Sprout Social worth the investment in 2026—or is there a more affordable alternative? We break down plans and compare with PostZio.
Sprout Social Pricing at a Glance (2026)
| Plan | Price | Key limit |
|---|---|---|
| Standard | From $249/mo | Per user |
| Professional | From $399/mo | — |
| Advanced | Custom | — |
Standard Plan
The Standard tier typically offers essential scheduling features for small teams. Pricing and limits vary, so checking the official Sprout Social site is recommended.
What's included:
- Basic features
- Limited users
Features:
- Scheduling
- Basic Analytics
- Standard Support
Best for: Individuals and small businesses starting out with Sprout Social.
Advanced Plan
The Advanced tier is built for growing teams needing more power, higher limits, and better analytics.
What's included:
- More profiles
- Team access
Features:
- Advanced Scheduling
- Deep Analytics
- Priority Support
- Team Workflows
Best for: Growing agencies and teams scaling their social media presence on Sprout Social.
Enterprise Plan
The Enterprise tier offers the most robust feature set for large organizations, often including unlimited access and dedicated support.
What's included:
- Unlimited profiles
- Unlimited users
Features:
- Enterprise Security
- Custom Onboarding
- Dedicated Account Manager
Best for: Large enterprises with complex social media needs.
Is Sprout Social Pricing Worth It?
Sprout Social has its strengths, but costs can add up. If you want unlimited scheduling and strong AI tools without the high price, compare with PostZio.
Pros and Cons of Sprout Social
Pros of Sprout Social
- Widely used
- Feature set varies by plan
- Good for certain workflows
Cons of Sprout Social
- ×Can get expensive
- ×Limits on lower tiers
- ×Some features add-on only
The Better Sprout Social Alternative for Social Media Scheduling
Looking for a Sprout Social alternative? PostZio offers affordable scheduling, AI captions, and multi-brand workspaces.
Join thousands of creators on PostZio for a simpler, smarter workflow.
FAQ on Sprout Social Pricing
Is Sprout Social free?
Sprout Social may offer a limited free plan or trial. However, many "free" plans have strict limits on posts and profiles. PostZio offers competitive pricing for those outgrowing free tiers.
Does Sprout Social offer a free trial?
Most major tools like Sprout Social offer a trial period (typically 7-14 days). We recommend checking their official pricing page. PostZio also offers a free trial to test premium AI features.
Is Sprout Social good?
Sprout Social is a popular choice with specific strengths. However, it may not be the best fit for everyone, especially if you need affordable scaling or advanced AI at a lower cost. Reading user reviews and comparing features is key.
What is Sprout Social used for?
Sprout Social is primarily used for social media management, allowing users to schedule posts, analyze performance, and manage multiple accounts from a single dashboard.
Sprout Social Social Media Scheduling Pricing Plans
Each paid plan typically includes features such as: