A/B Testing
A method of comparing two versions of a marketing asset to determine which performs better, enabling data-driven optimization decisions.
Social Media Terms and Definitions
Complete dictionary of social media terms and definitions. Learn essential terminology for Instagram, TikTok, Facebook, LinkedIn, Twitter, YouTube, and Pinterest. Perfect for marketers, content creators, and social media managers.
A
Affiliate Marketing
A performance-based strategy where businesses reward promoters for driving traffic or sales through their marketing efforts.
AI-Powered Content Curation
Use of artificial intelligence algorithms to automatically discover, filter, organize, and share relevant digital content for specific audiences at scale.
Alt Text
A written description of an image that appears when the image cannot be displayed or is read by screen readers, making content accessible.
AMA (Ask Me Anything)
An interactive interview format where individuals or organizations invite audiences to ask questions on any topic, creating authentic engagement opportunities.
Analytics
The feature that provides detailed insights into content performance, audience engagement, and social media metrics.
Approval Workflow
Organized sequence where content undergoes review and approval by designated stakeholders before publication, ensuring quality control and maintaining brand consistency.
ATP (At This Point)
Stands for "At This Point" in texting and social media, used to reference the current situation or moment after a series of events.
Audience Insights
Data-driven analytics that reveal detailed information about social media followers, website visitors, and customers, including demographics and preferences.
Automated Posting
A process of scheduling social media content to be published automatically at predetermined times, ensuring consistent posting schedules.
Automation
The use of technology to perform repetitive marketing tasks, streamline workflows, and execute actions with minimal manual intervention to improve efficiency.
B
B2B (Business-to-Business)
A business model where companies sell products, services, or solutions directly to other businesses rather than individual consumers.
B2C (Business-to-Customer)
Business transactions and relationships where companies sell products or services directly to individual end consumers.
Banger
A slang term describing exceptionally high-quality, exciting content that captivates audiences across music, social media, and pop culture.
Batch Scheduling
Process of scheduling multiple pieces of content at once, enabling efficiency and consistency in content delivery.
BeReal
A photo-sharing app that sends daily notifications at random times, giving users 2 minutes to capture and share unfiltered moments of their lives.
BFR (Be For Real)
A social media acronym used to express skepticism or disbelief, often used when questioning someone's honesty or seriousness.
Bio (Biography)
A concise digital description on social media profiles or websites that introduces an individual, brand, or business.
Blue Checkmark
A verification symbol displayed next to social media account names that confirms the authenticity of notable profiles.
BookTok
A vibrant TikTok subcommunity where book lovers create and share content about their favorite reads, driving sales and creating bestsellers.
Brand Advocate
A loyal customer, employee, or industry expert who voluntarily promotes and recommends a brand based on genuine enthusiasm and positive experiences.
Brand Ambassador
A trusted individual who authentically represents and promotes a brand's products, services, and values to their engaged audience.
Brand Monitoring
The process of tracking, analyzing, and managing online mentions and conversations about your brand, products, and services across various digital platforms.
BTS (Behind The Scenes)
Content that shows the authentic, unfiltered process behind creating final products, building transparency and connection with audiences.
Bulk Upload
A feature that allows users to simultaneously upload and schedule multiple pieces of content across various social media platforms.
Buyer Persona
A detailed, semi-fictional representation of your ideal customer based on market research, real data, and insights about your existing customers.
C
CAC (Customer Acquisition Cost)
A metric that measures the total cost required to acquire a new customer, including marketing, sales, and overhead expenses.
Calendar View
A visual scheduling interface that displays social media content in various layouts to help plan, organize, and preview posts across multiple platforms.
Cap
A modern slang term meaning a lie or false statement, often used in the phrase "no cap" to emphasize truthfulness.
CapCut
An AI-powered video and image editing platform known for its user-friendly interface and viral social media templates.
Caption
Descriptive text that accompanies visual content to provide context, engage audiences, and drive action on social media platforms.
Caught in 4K
Being exposed with undeniable evidence, often humorously, through high-resolution images or videos.
CFBR (Comment for Better Reach)
A social media engagement strategy where users leave comments on posts to increase their visibility in platform algorithms.
Chatbot
An AI-powered software application that simulates human conversation via text or voice to automate customer service and engagement.
Cheugy
Outdated trends, styles, or behaviors that were once popular but are now considered dated or out of touch.
Chronically Online
A state of excessive internet dependency where someone's daily life and behavior are heavily influenced by constant social media engagement.
Clapback
A sharp, witty response to criticism often used to shut down negativity with humor and confidence.
Clout
Social influence, credibility, and online recognition often linked to engagement and digital popularity.
Community Manager
Individuals responsible for building and nurturing relationships between a brand and its audience to foster engagement, trust, and loyalty.
Content Calendar
A strategic planning tool that organizes and schedules content publication across multiple platforms to streamline the content workflow.
Content Creator
A person who produces engaging digital content for social media to inform, entertain, or inspire an audience.
Content Curation
Strategic process of discovering, organizing, and sharing valuable content with unique insights for your target audience.
Content Repurposing
Strategic transformation of existing content into different formats and channels to maximize engagement across multiple platforms.
Conversion Rate
Percentage of users who complete a desired action out of the total number of visitors or interactions.
Cooked
A versatile slang term meaning someone is exhausted, in trouble, defeated, or humiliated, often used to describe hopeless situations.
Copium
An internet slang term combining "cope" and "opium," referring to a fictional substance people metaphorically consume to deny or rationalize defeats.
Creator Economy
A digital ecosystem where individuals monetize their content creation skills and build businesses around their personal brands.
Cringe
Content that evokes secondhand embarrassment due to awkward, inauthentic, or overly exaggerated behavior.
Cross Posting
Sharing the same content across multiple social media platforms or channels to maintain a strong online presence.
Crowdsourcing
A strategic approach to problem-solving and content creation that uses the collective intelligence of online communities to achieve specific business goals.
CTA (Call to Action)
A marketing element that prompts and guides your audience to take a specific desired action, whether it's making a purchase, signing up, or engaging with content.
CTR (Click-Through Rate)
A metric that measures the percentage of people who click on a specific link or call-to-action after viewing it.
Customer Reviews
Authentic user-generated feedback and ratings that provide social proof for potential customers while offering valuable insights for business improvement.
D
Dark Post
A targeted social media advertisement that appears in users' feeds but remains invisible on the advertiser's profile or page.
Dark Social
Web traffic from private sharing channels like messaging apps, emails, and secure browsing that can't be accurately tracked by traditional analytics tools.
Dashboard
A visual interface that consolidates and displays key data, metrics, and performance indicators in a single, easily accessible view.
DC (Dance Credits)
The attribution system for viral dance trends on social media platforms, especially TikTok, giving credit to original choreographers.
Decentralized
Distribution of power, control, and decision-making from central authorities to a network of participants, enabling more democratic digital systems.
Ded
An intentionally misspelled version of "dead" used in digital communication to express extreme reactions, particularly overwhelming amusement.
Deinfluencing
A social media trend that promotes mindful consumption by encouraging critical thinking about purchases and providing honest, unbiased reviews.
Delulu
Social media slang derived from "delusional," representing a self-aware form of positive thinking and manifestation.
Demographics
Statistical characteristics of human populations used to understand and target specific audience segments effectively.
Demure
A reserved, mindful behavior pattern that evolved into a viral social media trend emphasizing elegant self-presentation and thoughtful conduct.
DM (Direct Message)
A private communication feature on social media platforms that allows users to send private messages to individuals or groups.
Do It for the Gram
Performing actions or creating specific scenarios primarily for sharing on Instagram to gain likes and engagement.
Doomscrolling
The compulsive habit of continuously consuming negative or distressing news content on social media, despite its harmful effects on mental well-being.
Double Tap
A gesture-based interaction method where users quickly tap twice on digital content to like, zoom, or activate specific features.
Doxxing
The malicious act of publicly revealing someone's private or identifying information online without their consent.
Draft Management
A systematic approach to creating, organizing, and reviewing unpublished content before it goes live, ensuring quality control.
Duet
A split-screen video feature that allows users to create content alongside an existing video, enabling real-time reactions and collaborations.
E
E-commerce Integration
The process of connecting and synchronizing various business systems and tools with an e-commerce platform to streamline operations.
Earned Media Value (EMV)
Monetary worth of organic brand exposure gained through unpaid publicity, word-of-mouth, and PR efforts.
Emoji
Small digital pictographs used to express emotions, ideas, and concepts in digital communication, serving as a universal visual language.
Engagement Booster
Strategic techniques and tools that enhance social media interaction and audience connections.
Engagement Metrics
Measurements that track and measure how users interact with digital content across platforms and channels.
Engagement Rate
A social media metric that measures the level of audience interaction with content relative to follower count or reach.
Evergreen Content
Timeless, high-quality content that maintains its relevance and continues to attract audience engagement long after its initial publication.
Extra
A slang term used to describe someone or something that's over-the-top, excessively dramatic, or doing more than necessary.
F
Face Card
Social media slang referring to someone's exceptional beauty or attractiveness that consistently impresses.
Facebook Timeline
A chronological display of a user's activity on their profile page, organizing all posts, photos, videos, and life events.
FBF (Flashback Friday)
A social media trend where users share nostalgic photos, videos, or memories from their past specifically on Fridays.
Feed Curation
Strategic process of discovering, selecting, organizing, and sharing valuable content from various sources to create a meaningful information stream.
File Management
The process of organizing, storing, and securing digital files for easy access, improved workflow, and data protection.
Finna
A slang term evolved from "fixing to," meaning "about to" or "going to" do something in the immediate future.
Finsta
Short for "fake Instagram," a private, secondary Instagram account where users share personal, unfiltered content with select friends.
Flop Era
A noticeable period of decline in popularity, success, or engagement experienced by an individual, brand, or creator.
Forum
An online discussion platform where users engage in structured conversations around specific topics, creating communities.
FR (For Real)
An internet slang abbreviation used to express sincerity, confirmation, or emphasis in digital communications.
FS (For Sure)
A casual abbreviation expressing agreement or certainty in texting and social media conversations.
FYP (For You Page)
TikTok's personalized feed that curates videos based on user behavior and preferences using algorithmic recommendations.
G
Gatekeeping
Controlling access to information, communities, or resources by determining who gets to participate and what content is shared.
GDPR Compliance
EU data protection regulations requiring legal collection, processing, and protection of personal data while respecting privacy rights.
Geotags
Adding geographical identification information to digital content like social media posts, photos, videos, and other media files.
Ghosting
Abruptly cutting off all communication with followers, customers, or potential clients on social media without explanation.
GIF
Short, looping animations created by combining multiple image frames into a single file, commonly used for reactions and entertainment.
Girlfriend Effect
A visible improvement in someone's appearance and style that occurs after entering a romantic relationship.
Girl Math
Humorous social media trend describing the playful, often irrational justification methods used to rationalize purchases or spending.
Glow-down
A visible decline in someone's appearance, style, or overall aesthetic presentation compared to their previous state.
Glow-up
The dramatic improvement of appearance, style, or overall presence through enhanced visuals, content quality, and presentation.
Go Live
Broadcasting real-time video content to an audience through social media platforms, enabling immediate interaction.
Goblin Mode
A social media trend embracing unfiltered self-expression that rejects perfectionism in favor of authentic online presence.
Google Business Profile
A free tool to manage online presence across Google Search, Maps, and other Google services while connecting with customers.
GPT
AI language model designed to understand and generate human-like text based on patterns learned from massive datasets.
GRWM (Get Ready With Me)
A popular content format where creators film their preparation routines, creating an intimate viewing experience.
Guest Post Outreach
Proposing and publishing content on other websites to build authority, generate backlinks, and reach new audiences.
GYAT
A slang term expressing strong admiration or surprise, often used when seeing someone attractive.
H
Hashtag
A metadata tag preceded by the # symbol used to categorize content and increase discoverability on social media platforms.
Hashtag Analysis
Systematic process of evaluating and measuring the performance, reach, and engagement of hashtags across social media platforms.
Hashtag Research
Systematic process of identifying, analyzing, and selecting effective hashtags to improve content visibility and engagement.
Heatmap Analysis
A data visualization tool that uses color-coding to represent user behavior patterns and engagement levels on websites.
Highkey
A slang term used to express strong, unfiltered enthusiasm or emphasis in digital conversations, opposite of "lowkey".
I
I Was Today Years Old
A playful internet expression used to share surprising discoveries or realizations that someone just learned.
IB (Inspired By)
A social media acronym used to credit another creator as the source of inspiration for content.
Ick
The sudden feeling of disgust or turn-off toward someone on social media, triggered by minor behaviors that instantly change perception.
ICYMI (In Case You Missed It)
An acronym used across social media to reshare important information that recipients might have overlooked.
IFYKYK (If You Know You Know)
A social media acronym creating exclusivity by indicating content contains references only a specific audience will understand.
IIRC (If I Remember Correctly)
An internet acronym used to share information while acknowledging possible inaccuracy due to memory limitations.
IJBOL (I Just Burst Out Laughing)
A social media acronym expressing genuine, spontaneous laughter indicating content caused immediate humor.
Impressions
The number of times content is displayed to users on social media platforms, regardless of whether they interacted with it.
Influencer Marketing
A form of social media marketing that uses the reputation and audience of influential individuals in specific niches.
Influencer Outreach
Strategic process of identifying, contacting, and building relationships with influential individuals to promote your brand.
Innit
A British English slang contraction of "isn't it" that functions as a tag question seeking confirmation.
Insights
Meaningful patterns and actionable information derived from data analysis that help businesses make informed marketing decisions.
Instagram Carousel
A post format that allows users to share up to 20 photos or videos in a single post that viewers can swipe through.
Instagram Close Friends
A privacy feature allowing users to share Stories and posts exclusively with a select group of followers.
Instagram Insights
A native analytics tool providing data on account performance, audience demographics, and content engagement.
Instagram Story Highlights
Permanent collections of Stories displayed on profiles that showcase content beyond the standard 24-hour lifespan.
Instagrammable
Visually appealing content, places, or experiences specifically designed to be photogenic and shareable on Instagram.
ION (In Other News)
A versatile social media slang used to transition between topics in digital conversations.
ISO (In Search Of)
A social media acronym used when someone is actively looking for specific items, information, or recommendations.
It's Giving
Popular social media slang used to describe the vibe, energy, or impression that someone or something conveys.
J
Journey Mapping
Strategic visualization technique documenting the end-to-end experience a customer has with a brand across all touchpoints.
JPG/JPEG
A digital image file format that uses lossy compression to reduce file size while maintaining reasonable visual quality.
K
Keyword Research
Strategic process of discovering and analyzing search terms that people enter into search engines to optimize content.
Kik
A mobile messaging app that allows anonymous communication through usernames, featuring chat and media sharing.
Knowledge Base
A centralized repository of organized information providing self-service access to documentation, guides, and resources.
KPIs (Key Performance Indicators)
Quantifiable metrics used to evaluate success in meeting objectives and track progress toward goals.
Krissed
A social media prank where viewers are baited with sensational content only to be surprised by a clip of Kris Jenner dancing.
L
L (Loss)
A social media slang term indicating failure or defeat, commonly used to describe embarrassing moments or marketing missteps.
Lead Generation
Strategic process of attracting and converting strangers into individuals who have expressed interest in your products or services.
Lewk
A stylized spelling of "look," referring to a distinctive, carefully curated personal appearance or style making a bold statement.
Link in Bio
A clickable URL placed in social media profile biographies that directs followers to external websites or content hubs.
Link Shortening
Process of creating condensed URLs that redirect to longer destinations while providing tracking capabilities.
Link Tree
A landing page tool that allows users to share multiple links through a single URL from one access point.
LinkedIn Company Page
A dedicated professional profile for businesses on LinkedIn enabling organizations to share updates and engage audiences.
Live Streaming
Real-time broadcasting of video content over the internet, allowing viewers to watch events as they happen with instant interaction.
Long-form Video
Extended video content typically lasting more than 3-10 minutes providing in-depth information or storytelling.
Lookalike Audience
A targeting method that finds new users who share similar characteristics with your existing customers to expand reach.
Lowkey
A slang term describing something done quietly, discreetly, or with minimal attention, indicating a desire to keep it private.
M
Macro-Influencer
A social media personality with 100,000 to 1 million followers who creates professional content in specific niches.
Main Character Energy
Confidence someone exhibits when they embrace being the protagonist of their own life, making authentic choices.
Marketing Giveaways
Promotional campaigns where brands offer free products or experiences in exchange for engagement or social actions.
Mashup
A creative content format combining elements from multiple sources to create a new, unique piece with enhanced value.
Mega Influencer
A social media personality with millions of followers who has significant influence over consumer behavior.
Meme
A piece of content, typically humorous, that spreads rapidly across the internet through social sharing and imitation.
Menty B (Mental Breakdown)
Internet slang used by Gen Z to discuss moments of emotional distress in a humorous, relatable way.
Messenger
A real-time communication platform allowing users to exchange messages, media, and other content.
Micro-Influencer
A social media content creator with 1,000-100,000 followers who creates niche, authentic content with high engagement.
Monetization
The process of generating revenue from digital products, services, content, or platforms by converting user engagement.
Moots
Social media slang referring to people who follow each other on platforms, indicating a reciprocal relationship.
Multi-Account Management
A feature enabling control, scheduling, and monitoring of multiple social media profiles from a single dashboard.
Multi-Platform Publishing
The strategy of distributing content across multiple digital channels simultaneously to maximize reach.
N
Nano-Influencer
A social media content creator with 1,000-10,000 followers who creates authentic content for highly engaged niche audiences.
Native Advertising
Paid content that matches the look and feel of the platform it appears on, blending with non-sponsored content.
Naur
Internet slang representing the Australian pronunciation of "no," used to express refusal or dramatic reactions.
Nepo Baby
A term referring to individuals who gain advantages or opportunities due to family connections rather than solely merit.
Newsfeed
A continuously updating list of content on social media platforms displaying recent posts, updates, and content.
Newsjacking
A marketing strategy where brands use trending news stories to gain visibility by creating relevant connecting content.
Newsletter
A regularly distributed email publication sent to subscribers containing valuable content, updates, and promotional information.
NFS (Not For Sale)
Commonly means "Not For Sale" on social media, but can also stand for "No Funny Stuff" or other meanings.
Niche
A specialized segment of the market focusing on a specific product or service that your business uniquely offers.
Niche Targeting
A focused marketing approach concentrating resources on a clearly defined segment based on specific characteristics.
O
OG (Original Gangster)
A slang term describing someone or something that is original, authentic, pioneering, or highly respected.
Old Money Aesthetic
A fashion and lifestyle trend emulating the understated elegance of generational wealth through timeless design.
Omni-Channel Marketing
A strategic approach creating seamless, integrated customer experiences across all touchpoints.
ONB (On Bro)
A social media acronym meaning "on bro" to express sincerity, or "outward nose breath" for mild amusement.
OOMF (One of My Followers)
An acronym used on social media to reference someone without directly naming them.
OPP (Opponent)
A slang term primarily meaning "opponent" or "opposition," used to reference rivals or competitors.
Organic Marketing
Marketing strategies that generate traffic and engagement without direct payment, focusing on valuable content.
Organic Reach
The number of unique users who view content without paid promotion, representing natural distribution.
P
Pay-Per-Click (PPC)
A digital advertising model where advertisers pay for each click on their online ads.
Performance Reporting
The process of tracking, analyzing, and presenting data to measure and improve business performance.
Persona Creation
Developing detailed, semi-fictional profiles of ideal customers based on market research to guide marketing efforts.
PFP (Profile Picture)
Visual representation of a person, brand, or entity used across social media platforms to establish identity.
Pinned Post
A social media feature displaying specific content at the top of a profile regardless of posting date for maximum visibility.
Pinterest Board
A curated collection of saved Pins organized around a specific theme or interest.
Podcast
An episodic digital audio program that can be downloaded or streamed online, covering various topics.
Pookie
An affectionate term of endearment used for romantic partners, close friends, children, or pets.
Post Recycling
Strategic practice of republishing previously shared content to extend its lifespan and maximize value.
POV (Point of View)
A social media content format placing viewers in a specific perspective or scenario, creating immersive experiences.
Private Message
Direct, one-to-one digital communication between users that isn't visible to others.
Put on Blast
Publicly exposing or criticizing someone's actions or private information to a wide audience on social media.
Q
Queue Management
A systematic approach to organizing, scheduling, and distributing social media content according to predetermined patterns.
Quick Post
A spontaneous social media update published immediately rather than scheduled, for real-time engagement.
R
Real-Time Analytics
Process of collecting, analyzing, and visualizing data immediately as it's generated for instant decision-making.
Real-Time Monitoring
Tracking and analysis of data as it's generated, enabling immediate insights based on up-to-the-minute activity.
Recurring Schedules
Posting at predefined intervals (daily, weekly, monthly) for consistent social media presence.
Reels
Short-form vertical videos on Instagram and Facebook with creative tools, effects, and audio features.
Referral Traffic
Website traffic arriving from links on external sources like other websites, social media, forums, and blogs.
Repost
The practice of sharing content originally created by another user while providing proper attribution.
Retweet
A Twitter feature allowing users to share another user's tweet with their followers, increasing content reach.
RN (Right Now)
A common social media acronym indicating something happening at the present moment.
Roman Empire
A viral social media trend about topics someone frequently obsesses over, originally about thinking about ancient Rome.
S
Salty
A slang term describing someone who is bitter, irritated, or resentful, particularly in response to disappointment.
Say Less
A slang expression indicating enthusiastic agreement or understanding without needing further explanation.
Scheduled Reports
Automated, pre-configured data compilations generated and delivered at regular intervals.
Scheduling and Publishing
The process of planning, creating, and automating content distribution across social platforms at predetermined times.
Scrubbing
A video navigation technique allowing users to move through content by dragging a timeline slider.
Sending Me
Social media slang indicating something has triggered an extreme emotional reaction.
Sentiment Analysis
Using natural language processing to systematically identify and quantify emotional tone behind social media content.
SEO Link Building
Strategic process of acquiring hyperlinks from other websites to improve search rankings and build authority.
Shadow Banned
When social media platforms limit content visibility without notifying the user, resulting in reduced reach.
Side Eye
A facial expression where someone glances skeptically or disapprovingly from the corner of their eyes.
Sigma
Internet slang that evolved from a masculine archetype to a versatile expression meaning "excellent".
Sksksk
Internet slang mimicking keyboard smashing to convey extreme excitement or laughter.
Sliding into DMs
Initiating a private conversation through direct messages with someone you've had little previous interaction with.
SMH (Shake My Head)
An internet acronym expressing disappointment or disapproval when someone finds something absurd.
SMMA (Social Media Marketing Agency)
A business providing specialized social media management and marketing services to help companies improve online presence.
Social Inbox
A centralized dashboard collecting and managing all social media interactions from multiple platforms.
Social Media Analytics
The process of collecting, measuring, analyzing, and interpreting data from social platforms to evaluate performance.
Social Media Etiquette
The set of acceptable behaviors and best practices guiding how to interact respectfully and effectively online.
Social Media Feed
A continuously updating stream of content displaying posts from followed accounts and algorithm-selected content.
Social Media Handle
A unique username or identifier representing an individual or brand on social platforms, typically preceded by @.
Social Media Management
Comprehensive process of overseeing a brand's social media presence through planning, creating, scheduling, and analyzing content.
Social Media Marketing
Strategic process of creating and sharing content on social platforms to achieve marketing goals and build brand awareness.
Social Media Mention
When a user references a brand, product, or person in a post by using a handle, username, or naming them.
Social Media Monitoring
Process of tracking, analyzing, and responding to conversations and mentions about your brand across social platforms.
Social Media Story
A temporary, multimedia content format that disappears after 24 hours, featuring photos, videos, and interactive elements.
Social Media Targeting
Practice of identifying and reaching specific audience segments based on demographics, interests, and behaviors.
Social Media Traffic
Visitors who come to a website from social platforms through links in posts, profiles, ads, or messages.
Soft Launch
A subtle, intentionally vague introduction of a new romantic relationship on social media without clearly showing your partner.
Solulu
Social media slang derived from "solution," popularized through the phrase "delulu is the solulu".
Stan
A slang term describing an extremely passionate fan of a celebrity or media property, functioning as both noun and verb.
Sus
Internet slang for "suspicious" or "suspect," describing someone or something that seems untrustworthy or questionable.
T
Tag Management
A strategic system for organizing and implementing content tags to improve searchability and categorization.
Targeting
Strategic process of identifying and segmenting specific audiences based on criteria to deliver personalized content.
TBF (To Be Fair)
A common social media acronym used to introduce balanced perspectives or acknowledge alternative viewpoints.
TBH (To Be Honest)
Widely used on social media to emphasize sincerity in statements or as a noun for exchanging compliments.
TBT (Throwback Thursday)
A social media trend where users post nostalgic photos or memories on Thursdays using #TBT.
Tea
A slang term referring to gossip, juicy information, or revealing secrets, commonly used in "spill the tea".
Team Collaboration
Coordinated effort among marketing team members to plan, create, approve, and publish cohesive content.
Testimonials
Authentic statements from satisfied customers endorsing a product or service based on personal experience.
TFW (That Feeling When)
A social media acronym used to introduce relatable scenarios or emotions, often paired with images.
Thread
A series of connected social media posts from the same user creating a narrative extending beyond character limits.
TikTok Challenge
Trend-based activities where users create videos performing specific actions, dances, or creative tasks.
Touch Grass
Internet slang encouraging someone to disconnect from digital environments and reconnect with the physical world.
Trending
Topics, content, or hashtags experiencing a significant surge in popularity and engagement within a specific timeframe.
Troll
An individual who deliberately posts provocative or offensive content to disrupt conversations and provoke reactions.
TS (Talk Soon)
A versatile texting acronym meaning "Talk Soon," "True Story," or "Tough Situation" depending on context.
TTM (Talk To Me)
Primarily means "Talk To Me" in texting, an invitation for conversation.
Tuff
A positive slang variant of "tough" used to describe something that is cool, impressive, or worthy of admiration.
TW (Trigger Warning)
A statement alerting audiences to potentially disturbing content that follows, allowing individuals to prepare.
U
Understood the Assignment
Popular social media slang acknowledging exceptional execution of a task, indicating someone exceeded expectations.
Unserious
Intentionally lighthearted, playful content that builds authentic connections through humor and relatability.
URL Shortener
A tool converting long URLs into shorter links while redirecting users to the original destination.
URL Tracking
Process of monitoring and analyzing how users interact with links to gather data on campaign performance.
User Engagement
The quality and depth of interaction between users and digital content, measured through likes, comments, shares.
User-Friendly Interface
A design approach prioritizing ease of use, accessibility, and intuitive navigation for digital experiences.
UTM (Urchin Tracking Module)
Special text snippets added to URLs that help track the effectiveness of online marketing campaigns.
V
Vanity Metrics
Data points that appear impressive but provide little insight into actual business performance or strategic value.
Vibe Check
A social concept used to assess someone's emotional energy or the overall atmosphere of a situation.
Video Editing Tools
Software applications enabling users to manipulate footage, add effects, text, and audio to create polished video content.
Viral
Content that spreads rapidly through sharing, generating exponential visibility and engagement beyond the original audience.
Visual Content Creation
Process of designing and producing engaging images, videos, graphics, and other visual elements for marketing.
Vlog
A form of content where the primary medium is video rather than text, typically featuring conversational sharing of experiences.
W
W (Win)
Slang for "win" that originated in sports, now widely used to express approval, success, or positive outcomes.
Webinar
An interactive online event, workshop, or presentation delivered virtually via the internet with engagement features.
Workflow Automation
Using technology to execute repetitive business processes according to predefined rules, eliminating manual intervention.
Workflow Management
Systematic organization and coordination of work processes to improve efficiency and collaboration within teams.
WSG (What's Good)
A casual greeting similar to "What's up?" that originated in AAVE and is widely used in digital communication.
WTW (What's the Word)
An internet acronym primarily meaning "What's the Word?" or "What the What?" for casual check-ins or surprise.
WYF (Where You From)
A social media acronym meaning "Where You From?" but can also stand for "What You Feeling?" depending on context.
WYLL (What You Look Like)
A social media acronym commonly used in direct messages to request photos or visual information.
X
X (Twitter)
A social media platform (formerly Twitter) for sharing short-form updates, news, and engaging in real-time conversations.
Y
YNS (Youngins)
A popular social media slang term referring to younger people, particularly teenagers or those in their early twenties.
YouTube Channel Management
Strategic oversight of content planning, scheduling, optimization, analytics, and community engagement on YouTube.
Z
Zero-Party Data
Information that customers intentionally and proactively share with a brand, including preferences and purchase intentions.
Last updated: February 2026